Case Study

From Burger King to Affiliate Kings

€4M+ in commissions. 2,000+ affiliates. 2 people. 2 years.

€4M+

Total commissions

2,000+

Active affiliates

€1M

Monthly revenue

30%

Cold DM reply rate

I had literally nothing. My son was six months old… Then I sent one DM.
Felice DiGennaro
The path

The chapters

The starting point

  • From fast food and a financial setback to a six-month-old son and one idea.

The DM that started it

  • A single Instagram story and one cold message set everything in motion.

The 3-phase system

  • Foundation → Optimize → Scale, with automation doing the heavy lifting.

Trust as conversion

  • Seven conversion levers that turn attention into sign-ups.

The content strategy

  • Seven formats — stories that sell, feeds that build trust.

4 mistakes to avoid

  • The common errors that stall most affiliates, and how to dodge them.

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