I went from €400
to €40,000 projects.
Here’s what I changed.
I learned to sell the value of the work. Better questions, stronger proposals and a price that made sense to the client. I’ve put those lessons in this playbook, alongside the AI workflows I’d use today.
- One payment, no subscription
- Instant PDF download
- 30-day implementation guarantee
Owen MortonFounder, Lets Grow MoreBuilt while working across TradeLocker, FunderPro and Deus X Pay.
€40,000
Project price my agency reached, from €400
88
Pages in the Agency Edition PDF
10
Sales questions answered for agencies and affiliates
30 days
Implementation guarantee
I wrote this for people selling websites, design, marketing and AI services. My new question-and-answer section also shows how I would apply the lessons to affiliate offers and commissions.
The biggest change I made was in the sales conversation.
My agency in Ireland once sold projects for €400. I learned to ask better questions about the business, explain what the work could change, and build a proposal around that value. Over time, I was selling €40,000 projects.
That experience still shapes how I build. I’ve since worked across TradeLocker, FunderPro and Deus X Pay, and I keep coming back to the same question: what is this actually worth to the customer?
AI gives me more ways to research, prepare and deliver. In this guide, I show you how I’d bring it into the sales process—so you have something useful to put in front of your next client.
Owen Morton
Open my playbook.
Read three complete sample pages. See the questions, proposal structure and worksheet before you choose.
Bring this to your next client conversation.
I’ve organised the guide around the work: finding the problem, pricing the solution, winning the project and delivering it.
Get my playbook· $75.99Ask questions that reveal value
I show you how to connect the client’s request to a business problem worth solving.
Put a stronger proposal in front of them
I break down scope, acceptance checks and milestone payments, with a worked example you can learn from.
Price the work and protect your cash flow
I walk through rates, deposits and delivery costs so you can explain your fee and plan the work.
Bring AI into the process
I include prompts for research, proposals, content and follow-up, plus a 90-day checklist and printable exercises.
Get answers to ten questions about making more money
I cover pricing, paying customers, content, clicks without sales, repeat business and ad costs. Each answer includes agency and affiliate examples, an action to take and a measure to track. Finish with my 30-day plan.
Three more guides. One download.
The Complete Bundle adds three bonus PDFs to the Playbook: a real project I won, ten places to find savings for a client, and 25 ways to earn more qualified affiliate clicks. 148 pages in total.
Bonus 01 · 12 pages
Winning AI Sales Project
I take you inside the €22,500 project I closed in 2018 and grew beyond €40,000. Then I show how I would approach discovery, proposals and delivery with AI in 2026.
12-page bonus · Original €22,500 investment breakdown · 2018 / 2026 comparison
Bonus 02 · 14 pages
10 Ways to Save with AI & Better Systems
I show you ten places to look for savings, from hosting and support to content and websites that work as apps. Turn a measurable improvement into a reason for a client to buy.
- Hosting & infrastructure
- Customer support
- Websites that work as apps
- Content editing & reuse
14-page PDF · 10 opportunities · Worked savings examples
Bonus 03 · 34 pages
AI Affiliate Mastery
I give you 25 practical ways to earn more qualified clicks: reviews, video angles, search, DMs, chatbots and email. Start with one product and my seven-day plan.
- Turn one product test into six video angles
- Answer buying questions through search and content
- Connect DMs, chatbots and email to a relevant offer
AI Affiliate Mastery · 34 pages · 25 tactics · Copy-ready prompts
Inside the Complete Bundle / Bonus 01
A project I won in 2018. How I’d approach it in 2026.
I closed this project at €22,500. As the work developed, I grew it to more than €40,000. I’ve anonymised the client and opened up the sales structure in my Winning AI Sales Project bonus.
What I did in 2018
I sold a defined project: discovery, design, build, CRM, content and a clear handover. I broke the investment into work the client could understand.
How I’d do it in 2026
I’d use AI to prepare discovery, draft the proposal, assist development and plan support. I’d agree the outcome and scope with the client, then use the time saved to deliver and develop the next sale.
- My starting project
- €22,5002018 · excluding VAT
- Where I took it
- €40,000+Total project value over time
Who I wrote it for.
This is for you if
- You sell websites, design, development, marketing, automation or AI services and want a stronger pitch
- You quote by the hour or by page count and know the fee should be built on the value of the work
- You earn affiliate commissions and want the same sales lessons applied to offers, content and clicks
Not for you if
- You want importable automations or software. This is a written guide with prompts and worksheets
- You want a done-for-you service. My guide gives you a process to apply in your own business
- You’re looking for my free affiliate training. That stays free on Lets Grow More
Put my process to work on your next proposal.
Choose the Playbook, or get all four PDFs with my Complete Bundle. Download immediately after payment, with private links sent to your inbox.
I want you to use it.
My 30-day implementation guarantee
Put my guide to work for 30 days. Test a price change with a client, or apply five distinct actions. If it hasn’t been useful, send me your activity log and evidence within 30 days of access and request a refund.
You can redact client details. No ad spend or extra software purchase required.
Read my guarantee termsA few things you might want to know.
Choose my $75.99 Playbook for the complete 88-page guide, including ten sales questions answered for agency owners and affiliates. Choose my $179.59 Complete Bundle for all four PDFs: the Playbook, my real project breakdown, ten business savings opportunities and AI Affiliate Mastery with 25 tactics for qualified clicks. Both prices are USD and both are one-time purchases.
I wrote it for people selling services: websites, design, development, marketing, automation and AI. You can start with the discovery questions and one offer. If you already run an agency, I’d start by reviewing your pricing and your next proposal.
I suggest starting with the process you want to improve and the tools you already have. My PDFs include written workflows, prompts and printable worksheets. Software licences, API usage, advertising, coaching and importable automations are not included.
Once your payment is confirmed, you can download your purchase on the confirmation page. I also send a private download link to the email you use at checkout. Bundle buyers get all four PDFs individually and in a ZIP.
Try a pricing change communicated to a client, or apply five distinct relevant actions from my guide. If it hasn’t been useful, send me your activity log and evidence within 30 days of access to request a refund. You can redact client details. The full product and refund terms explain the process.
This is my paid agency sales Playbook, now with ten practical answers that also apply to affiliate offers, content and commissions. It is a separate product from my free affiliate training on Lets Grow More.
Not ready for the Playbook?
Find your first AI opportunity.
Start with my free AI audit. Tell me what you do and where you’re stuck. Get three practical actions, a prompt to try and a measure to track.
Instant self-assessment based on your answers and my guidance. Delivered by email. No purchase needed.
Your next proposal is a good place to start.
$75.99 for the Playbook, $179.59 for all four PDFs. One payment, instant download, 30-day guarantee.