A sales playbook for agency owners & independent consultants

I went from €400
to €40,000 projects.

Here’s what I changed.

I learned to sell the value of the work. Better questions, stronger proposals and a price that made sense to the client. I’ve put those lessons in this playbook, alongside the AI workflows I’d use today.

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Owen Morton

Owen MortonFounder, Lets Grow More

Grow More AI Playbook — the actual Agency Edition PDF cover
Grow More AI PlaybookAgency Edition / 2026 / 78-page PDF

I wrote this for people selling websites, design, development, marketing and AI services.

The biggest change I made was in the sales conversation.

My agency in Ireland once sold projects for €400. I learned to ask better questions about the business, explain what the work could change, and build a proposal around that value. Over time, I was selling €40,000 projects.

That experience still shapes how I build. I’ve since worked across TradeLocker, FunderPro and Deus X Pay, and I keep coming back to the same question: what is this actually worth to the customer?

AI gives me more ways to research, prepare and deliver. In this guide, I show you how I’d bring it into the sales process—so you have something useful to put in front of your next client.

Owen Morton

Open my playbook.

Read three complete sample pages. See the questions, proposal structure and worksheet before you choose.

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Page 07: Sell the business value
Inside the Agency EditionPage 07 / 78

Bring this to your next client conversation.

I’ve organised the guide around the work: finding the problem, pricing the solution, winning the project and delivering it.

  1. 01

    Ask questions that reveal value

    I show you how to connect the client’s request to a business problem worth solving.

  2. 02

    Put a stronger proposal in front of them

    I break down scope, acceptance checks and milestone payments, with a worked example you can learn from.

  3. 03

    Price the work and protect your cash flow

    I walk through rates, deposits and delivery costs so you can explain your fee and plan the work.

  4. 04

    Bring AI into the process

    I include prompts for research, proposals, content and follow-up, plus a 90-day checklist and printable exercises.

Inside the Complete Bundle / Bonus 01

A project I won in 2018. How I’d approach it in 2026.

I closed this project at €22,500. As the work developed, I grew it to more than €40,000. I’ve anonymised the client and opened up the sales structure in my Winning AI Sales Project bonus.

My starting project
€22,5002018 · excluding VAT
Where I took it
€40,000+Total project value over time

What I did in 2018

I sold a defined project: discovery, design, build, CRM, content and a clear handover. I broke the investment into work the client could understand.

How I’d do it in 2026

I’d use AI to prepare discovery, draft the proposal, assist development and plan support. I’d agree the outcome and scope with the client, then use the time saved to deliver and develop the next sale.

12-page bonus · Original €22,500 investment breakdown · 2018 / 2026 comparison

Inside the Complete Bundle / Bonus 02

Find the savings. Build the offer around them.

I’ve mapped ten places to look for avoidable cost and repetitive work. Each has a small-business approach, a larger-team approach and a pilot you can measure.

14-page PDF · 10 opportunities · Worked savings examples

  • Hosting & infrastructure01
  • Customer support02
  • Websites that work as apps03
  • Content editing & reuse04
  • Plus six more opportunities in the bonus PDF.

Put my process to work on your next proposal.

Choose the playbook, or get my two bonus PDFs with the Complete Bundle. Download immediately after payment, with a private link sent to your inbox.

Choose your purchase

I understand that delivery can end an applicable change-of-mind cancellation right. The 30-day implementation guarantee and my statutory rights still apply.

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I want you to use it.My 30-day implementation guarantee

Put my guide to work for 30 days. Test a price change with a client, or apply five distinct actions. If it hasn’t been useful, send me your activity log and evidence within 30 days of access and request a refund.

You can redact client details. No ad spend or extra software purchase required.

Read my guarantee terms

A few things you might want to know.

Which option should I choose?

Choose my $75.99 Playbook for the complete 78-page agency guide. Choose my $179.59 Complete Bundle if you also want the real 2018 project breakdown, my 2026 AI approach, and ten business savings opportunities. Both prices are USD and both are one-time purchases.

Is this useful if I’m still getting started?

I wrote it for people selling services: websites, design, development, marketing, automation and AI. You can start with the discovery questions and one offer. If you already run an agency, I’d start by reviewing your pricing and your next proposal.

Do I need to buy extra software?

I suggest starting with the process you want to improve and the tools you already have. My PDFs include written workflows, prompts and printable worksheets. Software licences, API usage, advertising, coaching and importable automations are not included.

How will I get my PDFs?

Once your payment is confirmed, you can download your purchase on the confirmation page. I also send a private download link to the email you use at checkout. Bundle buyers get all three PDFs individually and in a ZIP.

How does your 30-day guarantee work?

Try a pricing change communicated to a client, or apply five distinct relevant actions from my guide. If it hasn’t been useful, send me your activity log and evidence within 30 days of access to request a refund. You can redact client details. The full product and refund terms explain the process.

Is this your free affiliate guide?

My AI Playbook is a separate paid guide for selling and delivering agency services. My free affiliate training is available elsewhere on Lets Grow More.

Your next proposal is a good place to start.

Choose my playbook or bundle